The bright ideas challenge is part of Generation Discover, an initiative by Shell to increase interest in science and technology among children. Participating children and their teachers have evaluated the challenge very positively, rating the program with an average of 8,3 out of 10. The winners of the 2017-18 challenge were announced during the Generation Discover festival in The Hague, which attracted a record number of visitors: almost 35.000 people attended the festival.
In addition to the winning ideas, an audience prize was awarded to the group who came up with the idea for a “smart boat”: a garbage boat with small fishing nets and built-in cameras, which can sift rubbish out of the ocean without harming aquatic animals. More information about the challenge and festival can be found at https://brightideas.generationdiscover.nl/.