Based on Philips’ defined drivers, five interactive projections communicate how modern technology is changing lives. Controlled via gestures, the large-scale projections respond to the movement of visitors. Because the ‘screens’ are invisible, the installations – unlike products – are timeless.
Exhibition-goers personally and directly interact with information. When passing by a projection, for instance, visitors’ heights are registered and compared with those of celebrities, whereas the imaging installation exposes the audience’s insides. The experience-driven exhibition culminates at viewing stations, where Philips shows a continually updated portfolio of recent projects.
NorthernLight has been working with Philips for many years to communicate the company’s innovations with the public at large. In 2014 NorthernLight developed Mission Eureka, an iPad game for the Philips Museum. A year earlier, the team created 100 Years of Philips Inventions, an exhibition for Museum Boerhaave in the Netherlands.