The Phoenix Media Experience welcomes, creates, interacts and innovates.
Location
Phoenix TV Headquarters, Beijing, China
Objective
NorthernLight has developed the exciting and interactive Media Experience that will be integrated into the impressive new headquarters of commercial broadcaster, Phoenix TV.
Phoenix TV is the television channel for millions of Chinese people who live inside (and outside) of China. As the most popular Chinese TV channel,Phoenix TV likes to breathe openness and transparency. In fact, Phoenix has won several high-standing awards for its journalism, reports and interviews.
Approach
The new headquarters in Beijing reflect the company’s open philosophy. Interactive experiences for business visitors and the general public alike will be integrated into the building. It is hoped that the Media Experience will help to establish a long lasting relationship between Phoenix and the consumer.
The Phoenix Media Experience welcomes, creates, interacts and innovates. It includes an Interactive Video Façade in which the visitor becomes the star character, a 200 meter walk along movie, a 30 meter high 3D LED sculpture, smart furniture, an interactive globe, children’s exhibits and the Phoenix ArtistCafe.
Facts and Figures
- simple user interface
- 225 magic window videos
- 3D audio soundscapes
- 120 VIP’s and expert interviews
- 4400 information layers
- 9 languages
- photo navigation
- rental, IOS and Android devices
