The Brew You Ride in the Heineken Experience Amsterdam has won the Silver Dolphin in the Cannes Corporate Media & TV Awards in the category ‘Live Projects and Experiences Video Art & Video Mapping’. The immersive multimedia experience is a spatial embodiment of the amazing journey of each Heineken beer from brewing and bottling to distribution and enjoyment all over the world. Since the opening in January 2018 the experience has attracted over 2 million visitors.
The multisensory experience utilizes cutting-edge technology to combine immersive soundscapes large-scale multimedia installations and motion platforms. The ‘Brew You Ride’ was developed in close relationship with the staff and management of the Heineken Experience. NorthernLight also closely cooperated with Wirtz Film Berlin agency TAMSCHICK MEDIA+SPACE (media production) Heijmerink Wagemakers (technical development and production and) and Beam Systems (AV hardware).