The new Euroscoop is like a colour-scope, reflecting all colours and languages of Rotterdam. The experience is about inspiring the visitors and taking them on a journey from their own ME-perspective to a WE-feeling about the city, Europe and beyond. Arriving to the Euromast deck, one will immediately see the colourful lamellas, changing the visitors perspective from ME to WE, whilst walking along. Visitors can find colourful quotes in the most spoken languages of Rotterdam. The Euroscoop ride is the absolute climax of this journey: beyond the individual and beyond the moment. At lift off visitors experience an uplifting soundscape by famous Rotterdam DJ Oliver Heldens, together with immersive colourful LED light effects. Visitors get their “feet up off the ground” and once the Euroscoop is in mid air, a multi language urban poem starts to inspire and educate visitors about the vibrant city of Rotterdam. Going down, visitors will see the city and its stories in a different, more colourful light.