More than a bridge
NorthernLight was asked to develop experience concepts for a new predestrian bridge in the heart of one of China’s biggest cities, Guangzhou. The innovative idea is that the bridge can become an icon for the city, as well as become a visitor attraction is itself.
Five concepts
Northernlight developed four different concepts: the beam slides, the beam ride, the ultimate swings, and jump around. Just like with the OverTheEdge swings for the A’DAM tower in Amsterdam, all concepts take simple playground activities as a starting point – and then transform them into iconic and mind blowing experiences.
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