Innovation and authenticity in South Korea

  • January 22, 2022

Kick-starting two ambitious projects

At the end of 2021, creative lead Max Pecher and creative director Peter Slavenburg were on an inspiring trip to South Korea, kick-starting two ambitious projects in this fascinating country. With interest in Korean culture very much on the rise, at NorthernLight we are very excited to start working in what is probably the world’s most innovative society. Although both projects are still confidential, we can disclose a few things.

Innovative sustainable city district

The first project is an innovative sustainable city district close to Seoul, with a leisure and culture area at the heart.

Jeju Island

The second project is a visitor experience on Jeju, Asia’s coolest island. This experience will be high tech + high touch, a step beyond the present selfie museum and video art craze. Digital meets authenticity.

Our trip

For both projects the first steps are being made! We will disclose more in the near future. Please for the moment enjoy some photos from our trip :-)