From Beethoven to Beyoncé: all genres and styles are incorporated into the exhibition, making it relevant and inspirational for all generations and ages. The spatial design allows to experience the freedom of expression and diversity of music through the use of diverse materials. An expressive outside of the pavilions contrasts with the calm inside. Soul, ecstasy, voice, harmony and pulse evoke poetic connections with music and beyond. The visual identity reflects on this in a playful typographic manner, bringing them to life.
“What I have in my heart and soul – must find a way out. That’s the reason for music.” – Beethoven
Concept and design by NorthernLight in cooperation with the LVR Landesmuseum Bonn, Museon, Braunschweigisches Landesmuseum and Limburgs Museum. Production partners were YiPP and Bruns.