NorthernLight designed OverTheEdge as part of a series of unique visitor experiences in the A’DAM Tower back in 2016. The challenge was to create something iconic that would make people remember and talk about the A’DAM Tower. The swings are part of A’DAM LOOKOUT on the 20th and 21st floor of the A’DAM Tower. The indoor and outdoor sky decks, offering 360 degrees’ views of Amsterdam, have been enriched by a series of unique, interactive visitor experiences. Visitors can enjoy an audiovisual exhibition about Amsterdam, a mapped projection city model, a series of virtual reality touchscreen viewers, the GoToHeaven elevator and the OverTheEdge swings.