NorthernLight works on A’DAM
NorthernLight works on A’DAM
NorthernLight is proud to start designing the visitor experience for the A’DAM Toren, in particular the attractions for the indoor and outdoor observations decks. A’DAM is the new name for the tower that is also affectionately known as the ‘Shelltoren’ by many Amsterdammers. It was officially opened in 1971, and was home to the multinational oil company until 2009.
A’DAM is proud of its roots – as it boldly claims the well-known abbreviation of Amsterdam. The brand name A’DAM is also an acronym for ‘Amsterdam Dance and Music’, which reflects the core business of three of the four partners and anchor tenants: AIR, ID&T and MassiveMusic. This diagonal position of the tower (‘overhoeks’ in Dutch) gave the building its first name – and, in fact, defines much of A’DAM’s edgy, innovative and surprising personality.
From July 2014, A’DAM will be redeveloped into a mix of offices, entertainment venues, a hotel and an observation point with a revolving restaurant. A’DAM will be a multifunctional, or mixed-use development.
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