Schiphol Airport discovery tour

Schiphol, one of Europe’s largest airports, is like a modern city, where many different things take place. A big part of this city is closed off for Schiphol’s visitors. Schiphol, together with operator Lovers, looked at the potential of turning these hidden stories into a day attraction. NorthernLight was asked to study the tour’s potential and develop and produce the visual identity, media and technology for the behind-the-scenes tour.

The Schiphol Behind the Scenes Bus Tour is much more than just a guided tour; it is a way to experience the dynamic nature of the airport. We developed the script to both show the hidden places, and the people that take daily efforts to make the airport safe and sustainable. The tour will take you to places you normally would not be able to go. Some examples of places you will visit during the tour are the fire station, the snow fleet, the airplane hangers. For the ‘inflight’ system and personal video-guide we created media with beautiful images, impressive soundscapes and dedicated infographics. The visual identity of the tour was to stand out and attract attention by means of bold graphic treatments and ‘lenticular’ moving imagery.

• Unique insight in Holland’s largest airport
• Daily departures 1 hour
• Media design and production tour
• Visual identity