KPN: shaping the future of digitalization

A large number of KPN business customers have already gained a unique experience in the ‘KPN Digital Dutch Xperience’ (KPN DDX) designed by NorthernLight. Digitalization offers many opportunities. But how can we help companies reap the awards and bring employees along for the ride? That was the challenge in designing KPN DDX for Dutch telecommunications company KPN. Here, KPN inspires and challenges its customers to take the next step on the road to digital transformation. The experience doesn’t only inspire customers on their journey; it also leads to feasible, tangible solutions.

KPN DDX challenges customers to create a shared vision on digital transformation. In each session, a business case formulated by the customer forms the starting point of an Xperience. Centering on inspiration, discovery and ideation, the experience comprises three areas: Meet, Explore and Create. Through future scenarios, serious games and creative brainstorming sessions, clients are motivated and challenged to move forward and take the next steps on the road to digital transformation. Each session leads to concrete solutions.

“The KPN Digital Dutch Xperience doesn’t only educate and inspire”, Steven Schaeken, director of NorthernLight explains. “It helps KPN clients to understand their capabilities and to create a clear, shared goal for the digitalization of their organization. Clients go home with concrete tools which enable them to move forward – this makes the KPN Digital Dutch Xperience unique. The Xperience makes the business strategy of KPN as a business partner tangible and thus creates value for its customers on the spot.“

KPN DDX has been developed in close partnership with MindCraft and production companies Verel (interior), Wirtz Film (AV) and YIPP (multimedia).