Experience for medical company Mediq
Location
Utrecht, The Netherlands
Objective
The new headquarters in Utrecht of medical company Mediq are beautiful, but did not communicate about the brand Mediq. NorthernLight designed and implemented an interactive Media Wall that shows the past, present and future of the brand. It communicates the brand. It captures the soul of the company.
Approach
The Mediq Media Wall is an interactive presentation about the past, present and future of the brand. Visitors explore the development of Mediq over time through objects, graphics and vide clips. By opening one of 20 drawers, that are labelled with a particualr year, they activate a multi screen presentation about important developments in that particular year. Additionally, object and graphics give a deeper understanding of the roots of the company. The “NOW” drawers activates the Mediq narrow casting video, with up to date information about Mediq, its products, its services.
The Mediq Media Wall is located right at the entrance of the Headquarters. It is used by corporate visitors to browse while waiting, by employees to get a deeper connection with their own company, as well as by management and communication staff to present the company to general visitors. All target groups are very positive about the outcome and see it as a valuable and necessary addition to the new Mediq headquarters.