Shanghai Tower visitor experience

Together with Studio Dumbar, NorthernLight has created the concept design for a unique ‘high-rise’ visitor experience in Shanghai. The design is based on the concept that a building can become a symbol if it becomes more than just a building.

Life changing, entertaining and iconic, our design makes this tower an icon for a sustainable future, an inspiration for today and a representation of our dreams and wishes for tomorrow.

Visiting the Shanghai Tower is a magical transition through space and time. Visitors embark on a personal journey around Shanghai and the tower in particular. In this journey visitors will explore a building and a city that is permanently evolving and developing. It is a city of great ideas, inspirational people and amazing innovations. The journey, developed by NorthernLight, consists of five interactive experiences; five steps in space and time. The design includes surround sound and projections, kaleidoscopic monitors, augmented reality displays, cloud projections, interactive exhibits, liquid mirrors, kinetic sculptures and the innovative use of apps to extend the experience.

The design encourages audience involvement via projected croud sourced and user generated content. This smart, updatable content management system ensures the experience continually evolves.

• Height of tower: 562m
• 1,000,000 projected visitors in the first year
• 2,000 sqm area
• Customer journey: Pre/post and on site interactive and event spaces
• Virtual extended experience through dedicated app
• Other crazy stuff: 4D sounds, kaleidoscopic monitors, augmented reality displays, cloud projections, interactive exhibits, liquid mirrors, kinetic sculptures