Visiting the Shanghai Tower is a magical transition through space and time. Visitors embark on a personal journey around Shanghai and the tower in particular. In this journey visitors will explore a building and a city that is permanently evolving and developing. It is a city of great ideas, inspirational people and amazing innovations. The journey, developed by NorthernLight, consists of five interactive experiences; five steps in space and time. The design includes surround sound and projections, kaleidoscopic monitors, augmented reality displays, cloud projections, interactive exhibits, liquid mirrors, kinetic sculptures and the innovative use of apps to extend the experience.
The design encourages audience involvement via projected croud sourced and user generated content. This smart, updatable content management system ensures the experience continually evolves.