App to make fishing smart and sustainable
Location
Worldwide
Objective
NorthernLight developed the concept for a smartphone app to turn something that is a hobby for many – sport fishing – into a smart and more sustainable activity. Users can store their catches, add photos and species information, write comments, start an online match, etc. The information is then used by official nature protection organisations, as a basis for analysis and policy making.
Approach
The Smartfishing app is initially developed for iPhone and Android phones, to later become available on the other 3 main smartphone platforms. It has 4 main functions: register your catch (with photo/size/species), personal log, virtual fishing match and a social media platform. It uses GPS information, the camera, group game functionality and is directly connected to the Sport Fishing Holland database.
Intentionally, the look and feel of the Smartfishing app are very different from the Sport Fishing Holland website and brochures; for all people interested in fishing (about one million people in The Netherlands!) the app is a fun and functional addition to their smartphone.