The goal was to create an experience that extends the time people spend in the museum, improves the quality of their stay, and forges a stronger engagement with the content. Since museums are often perceived as heavy and stiff, we took cues from restaurants and bars – whose visitor numbers far outweigh those of museums – to construct a relaxed, comfortable environment. Filled with seating, plants, ambient lighting and a bar, the exhibition space invites visitors to grab a cup of coffee – or even dinner – during their visit. The experience is casual – akin to playing games at home or in a bar with friends. Let’s YouTube takes the work out of visiting an exhibition. The audience still receives information and feels inspired, but is effortlessly absorbing the material.