Let‘s YouTube, world’s first exhibition about YouTube
World’s first exhibition about YouTube
Hilversum, the Netherlands
Foto’s: Paul en Menno Ridderhof / Beeld en Geluid
The media landscape has changed tremendously in the last decade. You can watch video at any time in any place and content can be produced by anyone around the world. With YouTube being the biggest online video platform, and the second biggest social media platform in the world, NorthernLight was asked by the Sound and Vision museum to create an experience about this platform. The objective was to create an experience that would extend the time people spent in the museum, improve the quality of their stay and intensify the engagement with the subject.
The exhibition is designed to be one big adventure, based on gamification principles. It makes people truly experience the impact YouTube has on their lives.
At a series of game stations, visitors test their knowledge about the history, impact and effects of YouTube. After completing this ‘YouTube IQ test’, they can unlock one of the YouTube Rooms; three high tech studios where they create their own video to be uploaded on YouTube. While they wait for their video to be uploaded, they can get a refreshment at the YouTube Bar or get some inspiration from the YouTube wall, showing the best of YouTube worldwide.
Room layout, furniture, light and the installations have been carefully designed and selected to create a place where people want to stay to hang out.
Facts and Figures
First exhibition about YouTube in the world
Use of gamification principles
Exhibition combined with masterclasses, workshops and meet & greets with famous YouTubers