The ‘dayfinding app’ for the Tate museums, Tate Modern, Tate Britain and Tate Liverpool, has been nominated as finalist at the International Design and Communications Awards 2017 in the category Best App. The app was developed by Fabrique and Q42, with creative consultancy on concept and user experience by NorthernLight. Final results will be announced during the awards ceremony, which is to take place in Los Angeles in November during the 19th edition of the international conference Communicating the Museum.
The smart app is a personal guide that allows visitors to enrich their content and facilitate a personalized journey around the galleries of Tate Modern, Tate Britain and Tate Liverpool. The app is designed to provide users with a bespoke, behind-the-scenes, personalized experience, and let them select from three options – art, activity and eat / shop – with each option providing information about experiences on offer at the gallery that day.
The IDCA was created in 2007 to celebrate excellent design and communication initiatives across the art world.The IDCA awards assess communications, design and branding strategies within the art world and museum sphere. They also encourage art organisations to find original and inventive ways to communicate.