At What design can do, our senior designer Jeff Hoekwater hosted a workshop together with architect and designer Guto Requena. This workshop explored how interactive storytelling can facilitate the shift towards a more sustainable society. One of the greatest challenges in creating a sustainable world is making people care. Even the most beautiful sustainable product, material, building or system will make no difference at all if people are not tempted to use it. NorthernLight creates ‘transformative experiences’ for brands, museums and public spaces that address the big societal challenges of our time. The goal of these interventions is to change the outlook, attitude and behaviour of the visitors. Understanding the visitor and the specific context is therefore key.