YUYU: Connecting children along rivers worldwide

Dutch creative agency NorthernLight, together with co-founder and environmental specialist Makara, is launching a new initiative: YUYU. YUYU will be a global network of floating education islands located in rivers around the world. The aim of YUYU is to empower children to think critically and take action in environmental solutions for river pollution through local and connected educational programs, creative workshops and hands-on river activities. And now, YOU can be part of the solution too! Please support us on www.whydonate.nl/YUYU to help with setting up the first YUYU education island in Surabaya, Indonesia.

From rivers all over the world tons of waste, micro plastics and other pollutants flow to the oceans every day, destroying the natural ecosystem. Asian rivers are the most polluted, but a large part of that waste has been imported from Western countries. River pollution is a global problem that we have to face together. We have initiated YUYU because we believe combining creativity and environmental education can make a difference. YUYU moves the solution upstream: from cleaning up the rivers to not polluting them at all.

Our dream is to develop YUYU education islands all over the world, both in Asian and Western countries. Children will be educated on subjects such as the river ecosystem, water quality and plastic pollution. If children grasp the bigger picture, they will understand the problem of pollution and how it affects biodiversity in rivers worldwide. Children are our future – and they can teach their parents. YUYU aims at transforming entire communities to use less plastic and stop waste dumping in rivers.

To kick start the global YUYU network, we are planning the first YUYU education island to be located in the Brantas river in Surabaya, Indonesia. The preferred location of the second YUYU is Amsterdam, the Netherlands. We cannot do this without you. Your donation will go directly to the construction of YUYU Surabaya. This YUYU will be staffed and operated by local educational organizations in close connection to local communities. Please support YUYU and donate now!

Want to know more about YUYU?
Please visit www.yuyu.earth
Or contact [email protected]