The Award for Excellent Design
The Artificial Intelligence Pavilion at Experimenta Science Center in Heilbronn, has been awarded the prestigious German Design Award 2025. Designed by NorthernLight in close partnership with the Experimenta team, the exhibition ‘AI: Insights and Visions’ offers an introduction to the groundbreaking impact of artificial intelligence and illustrates how it’s reshaping our world. The exhibition is honoured as “Winner” for in the category Excellent Architecture, acknowledging outstanding and exemplary design achievements.
The German Design Awards are the premium prize of the German Design Council. With its global scope and international appeal, it is one of the most prestigious awards in the design landscape across all industries. The German Design Awards have been identifying key design trends, presenting them to a broad public and honoring them since 2012. Extraordinary submissions in product design, communication design and architecture are honored annually.
”The temporary pavilion offers visitors a fascinating opportunity to explore the complex facets of artificial intelligence. Its modular design allows for flexible use and reusability, which is both ecologically and functionally important. The exhibition highlights the transformative power of AI and inspires a deeper understanding and discourse about its role in our future. ” – Statement of the jury
A glimpse into AI
The exhibition AI: Insights and Visions is built around the concept “The source of AI is human,” inspired by Heilbronn’s name. It highlights AI as a human helper, aiming to demystify its principles through simple language and interactive experiences. Visitors explore AI’s history, its rapid development, and future innovations in the city, engaging with technologies at interactive stations and a future wall showcasing the Innovation Park and IPAI campus. A central seating sculpture connects humans to AI by transforming exhibition information into a soundscape with animated light waves. Housed in a reusable timber-frame pavilion, the exhibition’s design breaks away from cold, impersonal AI imagery. Warm tones, felt, wood, and recycled materials create a friendly, human-centered space, embodying the concept through concentric design elements.
Many thanks to all parties involved
Thank you Experimenta, Bruns and YIPP for the great collaboration on this transformative project. Also thanks to Shosho for the introduction film and SonicPicnic for the soundscape. Photos by Experimenta gGmbH.
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