From Beyoncé to Billie Eilish, from Stromae to Nirvana
Music, film, photography, dance, fashion, and visual arts come together in the new exhibition The World of Music Video, on display at the Forum Groningen. With spatial and visual design by NorthernLight, the exhibition showcases 50 years of this groundbreaking art form. Everyone knows about Michael Jackson’s legendary zombie dance moves in Thriller and the iconic kaleidoscope of Queen’s four band members in Bohemian Rhapsody. But what is it about these music videos that makes them such classics? The exhibition invites you to see your favorite music videos through a new lens while discovering both renowned and lesser-known masterpieces from around the globe.
A Groundbreaking Art Form
Using music videos from 25 countries, The World of Music takes you on a journey through pop music from 1975 to the present day. You’ll see work from big artists like Billie Eilish, Daft Punk, Lady Gaga, Michael Jackson, the Pet Shop Boys, Queen, and U2 as well as South Africa’s Die Antwoord and South Korea’s Psy. NorthernLight has crafted a bold and sustainable design for the exhibition, utilizing scaffolding structures. The dark ambiance of the space, enhanced by colored lighting, resonates with the dynamic energy of music videos.
The Forum Groningen
The Forum Groningen is a striking cultural hub located in the heart of Groningen, designed to inspire creativity and connection. With its modern architecture and innovative design, the building houses a variety of spaces, including a library, cinema, exhibition halls, and event venues. It serves as a dynamic meeting place where art, culture, knowledge, and entertainment come together. The Forum aims to engage the community by offering diverse programs, exhibitions, and educational activities.
The World of Music Video will be on display at Forum Groningen until Sunday, 18 May 2025. A big thank you to the team of Forum Groningen, Lichtpunt and all parties involved in bringing this unique exhibition to life. Photos by NorthernLight and Forum Groningen, Niels Knelis.
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