NorthernLight developed the masterplan for ARTBASE Ede, an interactive multimedia experience about art, nature and Helene Kröller-Müller. ARTBASE Ede will be located in the city of Ede, next to the beautiful Veluwe nature reserve. NorthernLight won the competition commissioned by the municipality of Ede, to develop the masterplan with our proposal to connect the story of famous art collector Helene Kröller-Müller to the modern-day world. The detailed and elaborate masterplan includes strategy, creative concept and business case, developed through a series of sprints with the project group, in which the Kröller-Müller Museum also partnered. The process included a second opinion by experts and concept testing with target groups. The reactions were unanimously positive and the masterplan is now the basis for government support, fundraising and final implementation towards opening in 2024.