What is it about?
New spaces, new places, new audiences
Together with The Revels Office from the UK, NorthernLight organizes a short and focused webinar about dreaming up cultural experiences that mean more – to more people. Culture and art beyond museums alone, achieving a new relevance, as urban interventions, as experiences that strengthen social and cultural place making. And even culture and art in the purely digital domain, for example as NFT-art, available for 7 billion world citizens.
New spaces.
We live in a 4D world, so why limit cultural and social activities to indoor, closed buildings? What new experience spaces can we think of? And why not fuse popular, hip and high culture in one?
New places.
How could creative or social moments be realised in unexpected city locations? Could arts, commerce and community truly find common ground?
New audiences.
Might we for once forget about target or traditional audiences – and draw everyone in together? How can we truly listen and co-curate? And why not come to the people instead of trying to get them to come to you?
Who is it for?
Place-makers, curators, public programmers, designers, architects, retailers, city developers, brand marketeers and all other curious minds who want to unlock new meaning from cultural experiences.
What will happen?
A knowledge-exchange between arts, public and commercial content-builders and place-makers, we’re looking at how to liberate cultural content, innovate with experiences, and start a mini revolution. We believe the arts and place-makers have a shared and strengthened responsibility for our places and communities as we relaunch our world post-pandemic, so let’s re-write the rule book together. Be inspired by our invited guests, by your peers joining the discussion, and by yourself!
We will round off by asking participants about their own wildest ideas and share them with the community.
When will it happen?
We know your time is precious.
One hour of ideas, dreams and plans for action.
24th June, 12pm UK time / 1pm Netherlands time
Our speakers?
The cultural innovator
Hans Poll, Director Marketing and Programme of the ‘cultural shopping mall’, the Forum Groningen.
The revolutionary curator
Madeleine Kessler, Co-curator of The Garden of Privatised Delights, British Pavillion for the 17th International Architecture Exhibition – La Biennale di Venezia.
The culture/commerce bridge
Kate Rolfe, Director of The Revels Office.
The ideas liberator
Peter Slavenburg, Creative Director at NorthernLight.
NorthernLight
NorthernLight specialises in the development and design of transformative experiences for brands, museums and public spaces. Clients include the Heineken Experience, the Rijksmuseum, NEMO, the A’DAM tower, Experimental Heilbronn, Design Museum London, Science Centre Singapore and Heritage Discovery Centre Hong Kong.
The Revels Office
NorthernLight works with The Revels Office to enhance cultural experiences and place-making with action-focused strategies that reach audiences, generate revenue and unite communities. Their experience includes working with the National Gallery, Natural History Museum, RADA, V&A Dundee, the London Borough of Culture, and the UK Crafts Council, as well as with commercial brands and destinations.
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