An interactive showcase of the Alessi brand, enabling visitors to design and manufacture a unique product.
Location
Travelling exhibition, Europe
Objective
Italian design company, Alessi, wanted a travelling exhibition to showcase new products and prototypes that are manufactured under the famous Alessi brand name.
Approach
NorthernLight created the Dream Factory, where visitors can become an Alessi designer themselves. The exhibition enables visitors to become acquainted with the creative and technological processes in the manufacture of many mass-produced articles available in Western society. Visitors are offered an opportunity to develop their own product, thereby becoming familiar with all stages involved in the design, manufacture and marketing of the product. In another game, visitors choose their favourite consumer product of the 20th century.
Facts and Figures
- Joint initiative involving NorthernLight, BRUNS, Kiss the Frog and Continuum
- Showcasing Alessi products and prototypes
