This Media Experience is for all age groups. Both children and adults can find their way around the exhibition, either by themselves or with the help of a special programme, the RFID technique. The RFID technique is embedded in a personal ring that visitors get at the entrance and that can be used to access 162 stations. Every visitor, young or old, can tag whatever most appeals to them in each of the pavilions. They use these tags to access archives with video and sound in another part of the building. The software has been custom made by NorthernLight and Kiss the Frog and includes visitor profiling and website applications.