Integral communication approach for Chinese Electronics Giant, Haier.
Location
China
Objective
Chinese electronics company, Haier, wanted an integral approach for its 3D brand communication locations.
Approach
For Chinese Electronics Giant, Haier, NorthernLight developed the concept for a series of innovative brand experiences. The brand experiences include modular trade show booths, showrooms, flagship stores and event-experiences.
Facts and Figures
- Concept for modular trade show booth
- Interactive showroom
- Brand experiences such as sales events
