Through interacting with various immersive technologies, exhibition-goers can take a simulated flight over cities like New York; mess with their sense of space through projection mapping; and explore the intricacies of the human brain with Oculus Rift, a VR headset with custom optics. ‘Although VR will play a key role in our digital future,’ says Slavenburg, ‘placing a lot of VR glasses around the place would be very antisocial and not so interesting.’ By making the entire room a virtual-reality playspace, we geared E3 towards the communal experience; the audience can transform the room together. The use of certain gestures sends things spinning around the room, while touching a table or a sculptural object sets something in motion. Eventually, in one corner, visitors can interact with the latest headsets. Produced by local contractors, the E3 exhibition serves as a test bed for new forms of engagement.