Ricola Experience

The Ricola Experience Shop – Laufen – Switzerland

Step by step

Ricola are the herbal drops from the mountains of Switzerland, and most people recognize its famous Alpine catchphrase: “Riiicolaaaa!”. NorthernLight designed a magical Ricola Experience Shop in Laufen, the hometown of Ricola. Follow in the footsteps of founder Emil Richterich and discover the world of these iconic herbal drops. Prepare to be captivated by a world of flavors, aromas, and traditions. Spanning two distinct floors, the Experience Shop offers an extraordinary journey that blends heritage, innovation, and the power of nature.

Herbal oasis

NorthernLight designed the in-shop brand experience that takes visitors from city life into a herbal oasis, just like Richterich embarked on his journey into the mountains almost a century ago. Ascend to the first floor of the Experience Shop and embark on an interactive journey through the captivating process of creating Ricola’s renowned herbal drops. Immerse yourself in the rich history of this family-owned company, gain insights into the cultivation of the finest Swiss Alpine herbs, and witness firsthand how these precious ingredients are transformed into delectable Ricola drops. At a magical projection wall, visitors can craft their own Ricola flavors by selecting their herb mix from a beautiful wall of ingredients. Watch as a life-sized bag starts filling up with your hand-picked ingredients. Finally, visitors get to design their own iconic Ricola box for their personalized drops, completing the journey of this beloved herbal sweet.

A feast for the senses

Located above The Ricola Shop in Laufen, the Ricola Experience is situated near the old bakery where the first Ricola herbal pastilles were made a hundred years ago. Be sure to visit to smell, taste, create, and immerse yourself in the heritage of this iconic brand.

Client

Ricola Switzerland

Location

Laufen, Switzerland

NorthernLight role

Concept, spatial design, visual design, experience design, creative quality control

NorthernLight core team

Steven Schaeken, Maximilian Pecher (lead), Donna Dieperink, Andrea Veldkamp

Production

Heijmerink Wagemakers

Multimedia

YIPP