For the Ad Monday event, NorthernLight has developed the mobile website.
Location
Ad Monday Event, VEA, Amsterdam, The Netherlands
Objective
The Ad Monday events attract all major advertising professionals of the Netherlands on a monthly basis. The annual conference on the 6th of December 2010 was about Mobile Marketing. Guest speakers were: Ian Carrington – Head Mobile of Google, Yuri van de Geest – Mobile Monday and Peter Slavenburg of NorthernLight.
Approach
For Ad Monday, NorthernLight developed, designed and built the mobile website. It informs people about upcoming events, speakers, locations dates and times and allows people to connect to Ad Monday via twitter.