Extended fan experience of PSV football club centered in a dynamic space that combines dining and legacy.
Location
Eindhoven, The Netherlands
Objective
PSV Eindhoven looked to expand the PSV Fanworld with and experience to have visitors enjoy the legacy of PSV, get a look behind the scenes and relive special events. NorthernLight was asked to propose the identity, spatial planning and key mood-images for the integrated experience and stadium tour.
Approach
Fans are always fans. A visit to the PSV fan experience starts and ends at home. Targeted to fans and their families we created customer engagement through social media sites and campaigns. The stadium experience contains three elements: The Heroes – highlights of 100 years history – The Silent Forces – the people behind the scenes – and Your Force – the fans as integral part of the club. As unique feature the entire experience center can be transformed into a thematic fan restaurant, where PSV fans can wine and dine before or after a home match. NorthernLight also designed the coffee bar Caffee 1913, referring back to the year in which PSV was founded.
Facts and Figures
- Visual Identity
- Spatial planning
- Customer journey of extended visit
- 300m2 brand experience and caffée
- Partner Kubik
